Kenya’s growing MICE industry boosted by President Obama’s visit
Understanding the importance of MICE to the country, Kenya has developed a strategy to bridge the gap between itself (10 per cent market share) and South Africa (35 per cent) within the African market.
Kenya will carry out a series of modernisation and expansion of MICE facilities, including infrastructure improvement and development and technological advancement. 2017 targets an increase from 35,663 delegates (2012 rate) to 57,435, increasing the number of conferences (as measured by ICCA) from 29 to 44.
The beating heart of Kenya’s conference industry is the Kenyatta International Convention Center (KICC). The KICC has been and still is an icon and landmark for Kenya, and a premier meeting venue as the largest in the region. Located at the heart of the central business district of Nairobi KICC has a good proximity to all major five-star hotels.
Construction of a 15,000 capacity Bomas International Convention and Exhibition Centre (BICEC) in Langata Nairobi is underway and on completion, BICEC will be one of the three largest Conference facilities in Africa.
Global meetings scheduled to be held at KICC this year include: The World Public Relations Forum in November 2015 that will be held for the first time in Africa and the World Trade Organization Conference in sub-Saharan Africa in December 2015.
The Magical Kenya Travel Expo organised by Kenya Tourism Board will be held from the 15th-17th October 2015 in Diani. More information coming soon.
For further information on MICE in Kenya please visit: http://kicc.co.ke